The BRICS TimesPM Narendra Modi’s recent video enjoying Jhalmuri has sparked a massive digital trend. Google search data reveals that interest in “Jhalmuri” reached its highest peak in over two decades.
It is rare for a simple Bengali snack to dominate national headlines so suddenly. However, Jhalmuri has truly taken the internet by storm this week. During his election campaign in Jhargram, Prime Minister Narendra Modi made a brief stop that changed everything. Now, social media and Google are buzzing with discussions about this spicy street food. People are eagerly searching for its origins, recipes, and the best places to find it.
Jhalmuri breaks a 22-year-old search record on Google
The surge began immediately after the video of PM Modi eating Jhalmuri went viral. According to reports, the term “Jhalmuri” saw its highest search volume in approximately 22 years. This record-breaking interest shows how millions of users are curious about this local delicacy. Social media users are calling this the “Modi effect” while sharing funny reactions. Many believe the small stall owner’s luck has completely changed overnight.
PM Modi enjoyed the snack during his election campaign
The event took place in Jhargram, West Bengal, during the heat of election campaigning. PM Modi stopped at a roadside stall to enjoy a fresh serving of Jhalmuri. He later shared the video on his official social media accounts. The clip has already surpassed 100 million views across various platforms. This massive viewership translated directly into a Google search boom for the snack.
Users are actively sharing recipes and stories online
Social media users noted that nobody expected a simple Bengali snack to become this famous. Some users admitted they avoided it earlier due to the strong mustard oil. However, they now claim it is finally time to taste it. People are currently digging into the history of Jhalmuri on Google. They are also busy sharing authentic recipes with their friends and followers.
