The BRICS TimesApple is preparing to reveal its latest devices at the much-hyped ‘Awe Dropping’ event, where the iPhone 17 lineup, AirPods Pro 3, and the newest Apple Watch models are expected to debut.
Apple’s biggest product showcase of the year is happening today at Apple Park in California. The company has named it the ‘Awe Dropping’ event, where it will finally take the wraps off the iPhone 17 series. A new variant called iPhone 17 Air is also part of this lineup, making it one of the most awaited launches. All models will run the Liquid Glass UI, which Apple first revealed during WWDC 2025 in June. Alongside the smartphones, more surprises are expected, including the Apple Watch Series 11, Watch Ultra 3, Watch SE 3, and the third generation of AirPods Pro.
Apple Event 2025: Where and When to Watch Live
The ‘Awe Dropping’ launch is scheduled for today at the Steve Jobs Theatre, Apple Park, Cupertino. The keynote will kick off at 10 am PT, which is 10:30 pm IST for Indian viewers.
Fans can tune in to watch Apple Event 2025 live through the company’s official website and YouTube channel. The live stream will also be available on the Apple TV app for both iOS and Android platforms.
Apple Event 2025: What to Expect from the Announcements
The spotlight of today’s event will surely be on the iPhone 17 lineup. Following Apple’s usual trend, four variants are likely to be introduced — iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone 17 Air. This new Air model replaces the outgoing iPhone 16 Plus and brings a fresh option to the range.
Apple is also preparing fresh accessories for the iPhone 17 series, including stylish TechWoven cases and a new Crossbody Strap.
In addition, Apple plans to refresh its smartwatch lineup. The upcoming Apple Watch Series 11, Watch Ultra 3, and Watch SE 3 are expected to arrive with upgraded S11 chips, making them faster and more efficient than before.
