The BRICS Times
A Digital Twist to Celebrity Fashion
Social media erupted recently over photos from Wajayesha Official, a Pakistani clothing brand. These images showed Bollywood star Alia Bhatt wearing their new ethnic silk collection. However, fans immediately noticed something strange about this supposed partnership.
On April 16, the brand posted an Instagram carousel featuring Alia. She appeared in various shades like emerald teal, deep burgundy, and lavender. The caption claimed, “Even Alia Bhatt likes our pure sheesha silk collection!! 🤭 Colour can be customised, book your order now.”
The Truth: Clever Digital Editing
The outfits look perfect on the actress, but this was no actual photoshoot. The images are digitally altered, likely using AI or advanced retouching tools. Alia’s face and body were superimposed onto the brand’s silk suit designs.
These edits used photos from Alia’s real public events. For instance, the silver-grey look uses her style from the 2024 L’Oréal Paris runway. Other images borrowed her jewelry and poses from a famous Sabyasachi shoot. One picture even used her look from the February 2026 Gucci show in Milan.
‘She Will Sue You’: Fans React
The Instagram post sparked immediate backlash from social media users. Many accused the brand of using Alia’s image for profit without her permission. One user asked, “Alia Bhatt ko pata hai brand shoot ke bare (Does Alia even know about this)?”
The brand seemed unbothered and responded with laughing emojis. They even replied, “Viral karein please ki unku bhi pata chal jaye (Please make this post viral, so Alia also finds out).”
Brand Stands Its Ground
When a commenter warned, “She will sue you!”, the brand boldly replied, “No she will not.” Many fans tagged Alia to report the copyright issue. Some users noted that the images were clearly AI-generated and threatened to report them.
Small labels often use celebrity ‘fakes’ to increase their sales. By using faces like Alia Bhatt, they gain attention without paying high endorsement fees. Fans should remain skeptical of such ‘celebrity-approved’ collections found on social media.
Note to Readers: This report is based on social media content. BRICS Times has not independently verified these claims.
